1. Introduction
Propion Inc. ("Propion," "we," "us," or "our") operates propion.com and sells METABIOME through our online store. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have over it.
By using our website or purchasing from us, you agree to the practices described in this policy.
2. Information We Collect
2.1 Information You Give Us Directly
Name and contact details — when you create an account, place an order, fill out a contact form, or sign up for our newsletter.
Billing and shipping address — when you make a purchase.
Payment information — processed securely through our payment provider. We do not store full card numbers on our servers.
Order history — products purchased, quantities, dates.
Communications — emails, messages, or survey responses you send us.
Health and lifestyle information — if you complete our optional quiz or survey to receive a personalized discount. This is voluntary.
2.2 Information Collected Automatically
When you visit our website, we automatically collect:
Device and browser information — browser type, operating system, screen resolution.
IP address and approximate location — used to understand where our visitors come from.
Pages visited and time spent — how you navigate the site, which pages you view, and how long you stay.
Referring URL — the page or link that brought you to our site.
Cookies and similar tracking technologies — see Section 6 for details.
2.3 Information from Third Parties
We may receive information about you from:
Shopify — our e-commerce platform, which processes orders and stores transactional data.
Payment processors — including Stripe, which handles payment authorization.
Analytics providers — including Google Analytics, which helps us understand site traffic.
Marketing platforms — if you interact with our ads or social media content.
3. How We Use Your Information
We use the information we collect to:
Process and fulfill your orders
Send order confirmations, shipping updates, and receipts
Respond to your questions and support requests
Send marketing emails if you've opted in — you can unsubscribe at any time
Personalize your experience on the site
Improve our products and website based on usage patterns
Prevent fraud and maintain the security of our platform
Comply with legal obligations
We do not use your health or lifestyle information from the quiz for any purpose other than generating your discount code and, in aggregate anonymous form, improving our product recommendations.
4. Legal Basis for Processing (EEA and UK Users)
If you are located in the European Economic Area or the United Kingdom, we process your personal data under the following legal bases:
Contract performance — to fulfill your order and provide our services.
Legitimate interests — to improve our website, prevent fraud, and communicate with customers in ways you would reasonably expect.
Consent — for marketing communications and non-essential cookies. You can withdraw consent at any time.
Legal obligation — where we are required to process data to comply with applicable law.
5. Sharing Your Information
We do not sell your personal data. We share it only in the following circumstances:
5.1 Service Providers
We share data with trusted third parties who help us operate our business, including:
Shopify — e-commerce and order management
Stripe — payment processing
Shipping carriers — to deliver your order
Email service providers — to send transactional and marketing emails
Google Analytics — website analytics
Customer support tools — if you contact us through a support platform
All service providers are contractually required to protect your data and use it only for the services they provide to us.
5.2 Legal Requirements
We may disclose your information if required to do so by law, court order, or government authority, or if we believe disclosure is necessary to protect the rights, property, or safety of Propion, our customers, or others.
5.3 Business Transfers
If Propion is acquired, merges with another company, or transfers substantially all of its assets, your personal data may be transferred as part of that transaction. We will notify you before your data is transferred and becomes subject to a different privacy policy.
6. Cookies
We use cookies and similar technologies to operate our website and improve your experience.
Types of cookies we use:
Type | Purpose |
|---|---|
Essential | Required for the site to function — shopping cart, login session, checkout. Cannot be disabled. |
Analytics | Help us understand how visitors use the site. Collected in aggregate. Can be disabled. |
Marketing | Used to show you relevant ads on other platforms. Can be disabled. |
Preferences | Remember your settings and choices across visits. Can be disabled. |
You can manage cookie preferences through your browser settings or our cookie consent banner when you first visit the site. Note that disabling certain cookies may affect site functionality.
7. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law.
Order and transaction data — retained for 7 years for tax and accounting compliance.
Account information — retained until you delete your account or request deletion.
Marketing preferences — retained until you unsubscribe or request deletion.
Analytics data — retained in aggregate, anonymized form indefinitely.
8. Your Rights
Depending on where you live, you may have the following rights regarding your personal data:
Access — request a copy of the personal data we hold about you.
Correction — ask us to correct inaccurate or incomplete information.
Deletion — request that we delete your personal data, subject to legal retention requirements.
Portability — receive your data in a structured, machine-readable format.
Objection — object to processing based on legitimate interests or for direct marketing.
Restriction — ask us to limit how we process your data in certain circumstances.
Withdraw consent — where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, contact us at [privacy@propion.com]. We will respond within 30 days. We may need to verify your identity before processing your request.
California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete it, and the right to opt out of its sale. We do not sell personal information.
9. Children's Privacy
Our website and products are not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, contact us at [privacy@propion.com] and we will delete it promptly.
10. Data Security
We take reasonable technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. These include encrypted transmission (SSL/TLS), access controls, and secure data storage through our service providers.
No method of transmission over the internet is completely secure. While we work to protect your data, we cannot guarantee absolute security.
11. Third-Party Links
Our website may contain links to third-party websites, including research publications, media coverage, and partner sites. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party sites you visit.
12. International Data Transfers
Propion is based in the United States. If you are accessing our site from outside the US, your data may be transferred to, stored, and processed in the United States or other countries where our service providers operate. These countries may have different data protection laws than your country of residence.
Where required, we rely on appropriate safeguards — such as Standard Contractual Clauses — for international transfers of personal data from the EEA or UK.
13. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the date at the top of this page. For material changes, we will notify you by email or by placing a notice on our website. Your continued use of our site after changes are posted constitutes acceptance of the updated policy.
14. Contact Us
If you have questions about this Privacy Policy or how we handle your data, contact us at:
Propion Inc. Email: [privacy@propion.com] Address: [to be confirmed]